This project involved creating a spec 3D animation for the NASCO Smart TV to explore cinematic lighting, realistic rendering, and motion design for consumer electronics. Through creative direction, the animation showcased the TV’s slim design, vibrant display, and smart features, establishing a sleek and modern visual identity. Dynamic camera movements, realistic lighting, and UI overlays were used to highlight the product’s functionality and premium feel. The result was a polished, market-ready animation that demonstrated the potential of NASCO Smart TV in a visually engaging way.