This project involved creating a 3D animation for the launch of Calipr, a digital caliper designed for engineers. Through creative direction, the animation highlighted the product’s precision, advanced digital features, and real-world applications, presenting complex functionality in a clear and visually appealing way. Clean motion, careful lighting, and feature-focused animation flows were used to showcase measurement accuracy and usability. The result was a sleek, informative animation that aligned with the client’s vision and effectively communicated the product’s value.